Guerrilla Music Marketing Suggestions

Make Fans a Birthday Card! 
Remember your fan’s birthdays by creating a musical birthday card you create yourself. Email them the card that is imbedded with an mp3 file of a birthday song you wrote. 

Use old school psychology, (if you can afford it) send a real birthday card to each fan that has a simple chip attached to it with a sound file that begins to play when you open the card. (the technology is now available, such cards are now in many retail stores).

You will obviously have to have your database setup to include a place for your fans to give you their birth dates, but after that, at the beginning of every month simply sort out who has a birthday coming up and mail them off. Be sure to do this at least a week before the beginning of each month. 

Think of how appreciative your fans will be for having been thought of, and as your career and goes on and gets more established, your past musical birthday cards will become valuable collector items.

A Sticky Way To Be Remembered 
Print up promotional “sticky notes” using the Post-It note method for upcoming gigs and send or pass them out to music fans attending live shows. Have your latest shows printed up on them, so fans can use them as reminders to attend your shows and can put them up on their home bulletin boards or refrigerators. You can also use this idea for reminders to buy your latest CD or merchandise you have for sale at your website or live shows.

Be The Musical Entertainment 
For Your Favorite Local Record Store

Work with a local record store that carries your genre of music and ask them about participating in a special “after hours” party and special sale where you get to be the band or artist to supply the music for the event. Have them put your CD on sale at a special price during the party only. Take time to sign autographs, and get the customers to sign up on your mailing/database list. The store can add whatever added incentives they want to make the event a special sale and you get to go along for the ride.

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