Monthly Archives: December 2012

Modernizing the Merch Madness

For artists struggling to make a living in the digital age, a strong merch strategy can be the difference between living life as a starving artist and making a comfortable living. Yet compared to the recording, publishing and ticketing businesses—which … Continue reading

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Data Science and the Music Industry: What Social Media Has To Do With Record Sales

Twenty years ago, as a music fan, you would hear a song you enjoyed on the radio, head to the record store to buy the album and wait until the band came to town to attend a concert. The music … Continue reading

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Solving The Problem Of New Music And Artist Discovery

Whether they ever choose to regain some of their former financial stature and growth, record companies, majors and indies alike, along with unsigned and unknown independent artists, too, must cultivate and create, as quickly as possible, a SINGLE new digital marketplace.  … Continue reading

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10 Spotify myths debunked

Myth 1: Being on Spotify harms your revenueDoes it? In the first half of 2012 Spotify helped Swedish music sales rise 30.1%. Streaming music now accounts for 89% of digital music sales in Sweden so the GLF (the local arm … Continue reading

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10,000 Artists Sign Up for Pirate Bay Promotion

While the major record labels and movie studios do what they can to shutter The Pirate Bay, thousands of lesser known artists are eager to become featured on the site’s homepage. Since the start of the “Promo Bay” initiative in … Continue reading

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Spotify’s Ek Wins Over Music Pirates With Labels’ Approval

“You have to find another job.” Per Sundin’s concerned mother was on the phone. It was the summer of 2006, and both Sundins were watching a debate between Sweden’s two major party candidates for prime minister. Enlarge image Daniel Ek … Continue reading

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Universal Music, Sony Invest in Artists as Industry Value Drops

Record labels spent $2.7 billion on artists and repertoire last year, even as revenue in the music business contracted and a gloomy economy caused other industries to curb investment. Labels spent about 16 percent of 2011 revenue on A&R, the … Continue reading

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